CASE STUDY

EMERGENZA CORRUZIONE

We developed the website section about the report on corruption produced by Riparte il futuro, and provided creative coordination and communication materials for the “Emergenza Corruzione flash mob”.

THE CHALLENGE

In Italy corruption is pervasive. Riparte il futuro knows it well and is committed to the fight against corruption, promoting equality to achieve a higher level of public transparency. Starting from the corruption report produced by Riparte il futuro, we designed and develop the website using an interactive data visualisation for a full and clear understanding of the document. Additionally, we launched “Emergenza Corruzione”, an anti-corruption flash mob, which happened in Rome right after the official presentation of the report at the Italian Parliament.

DATA VISUALISATION

Everybody is browsing from their phone. We designed this website with a mobile-first approach, providing the user with shareable, interactive graphs and explanatory videos for each topic. The structure includes a swipe interaction through the different graphs on the left and descriptive videos and texts on the right. Thanks to the colourful charts, data are shown in an analytical, dynamic and intuitive way. We also developed a fixed consolle which works as a compass and allows the user to see and download the corruption report, core element for this project. Finally, this consolle gives you the chance to activate or deactivate some contents, such as videos and calls to action. This allows different kinds of users to customise the page.

data_vis_GIF

AMBIENT COMMUNICATION

We elaborated an ambient communication strategy that saw its full potential on the day the report was presented at the Italian Parliament. We created a specific design to transform an average van into a unique anti-corruption ambulance.

ACTION

This project wasn’t just online. The streets of Rome played a central role for conveying the main message of the anti-corruption report: more transparency means less corruption. #EmergenzaCorruzione came to life when, in and out a special anti-corruption ambulance, 12 campaigners dressed up as doctors distributed a special medicine named Trasparentina to pedestrians and politicians. When corruption affects people’s lives, Trasparentina can be the solution!

 

action

VISUAL IDENTITY

The visual approach, both for the report and the ambient communication, was developed around the metaphor of corruption as a tentacular villain. Indeed, for the report cover, we imagined a fight between a man and an octopus, symbol of corruption. The first is defending himself with a thermometer (Termometro) against this “corrupted octopus”. This motive is recalled on the titles and graphics applied on the anti-corruption vehicle.

visual-approach-composition

“Thanks to Latte Creative we found the right strategy to convey a 48 pages corruption report in a fresh and catchy way. The team handled this project with passion and perseverance. So much win!”

Riparte il Futuro team