Transparency, accountability and astonishing illustrations.
A catchy and yet informative call to action addressed to Italian organizations: join the movement to make the nonprofit sector more reachable, trustworthy and easy to explore.
Italia non profit is a new digital platform dedicated to the Italian third sector. Its purpose is to collect, organize and provide detailed information on hundreds of organizations, for the first time gathered in a single website. Our goal was to write, design and produce the launch video, in order to explain the project in an easy and clear way, and invite organizations to register on the portal. The tone had to convey reliability and innovation, institutionality and freshness.
A thorough research on new trends in 2D animation led us to identify a fresh and appealing illustrational style, in which smooth transitions between the scenes are combined with character animation techniques, to let the audience feel a deeper involvement and develop a stronger internal point of view.
Italia non profit targets both Italian organizations and donors/citizens. The launch video had to address primarily the first ones and get them to sign up, but also explain future users what the website can be useful for and start raising awareness around the project. The script focuses on both targets and their activities on the platform – the prospective donor who explores the site, and the organization that registers its information – but the final call to action is strongly addressed to the organizations.
ICON AND SYMBOLS
The most difficult challenge was to visually depict the “nonprofit world”, which includes many types of organizations operating in very different fields and at the same time it’s an extremely abstract concept. We decided to portray it as a town, a skyline shaped by a series of symbolic buildings, on top of which are standing-out icons that represent many of the causes citizens care about.