MY VOTE 2014
Politics is interesting but it can also be fun.
MyVote2014 aims to help and inform first-time young voters, enabling them to understand the decisions taken by the EU Parliament, by presenting politics in a fun and comprehensive way.
For the next EU Parliament elections that will take place in May 2014 we collaborated with VoteWatch Europe, an independent organization promoting transparency in EU decision making, analyzing parliamentary activities and providing data, to grab the attention of young potential voters, encouraging them to actively participate in the elections.
We created a multilevel, integrated and interactive platform to reach young and first time voters as well as the visual identity, illustrations, mobile apps, widget, Facebook app and style guideline. The concept and the development is managed by our collaborator VoteWatch Europe.
As Easy As..
Play the game!
A smart way to cast your vote!
The official launch of the platform at the Parlamentarium, Brussels
Last autumn the project MyVote2014 was launched to the wider audience within an important press conference that took place at the Parlamentarium in Brussels. It was really significant for us to present our work there and for that we design a loop animation using the visual identity of the campaign.
In March 2014, MyVote2014 has 1.566 likes on Facebook, 2.842 followers on Twitter, 1.044 downloads for MyVote Mobile App, 40.733 people took the ‘Cast Your Vote’ test and 75.000 people visited the MyVote2014.eu website.