CASE STUDY

RETHINK OUR TECH,
END PLANNED OBSOLESCENCE

Greenpeace asked us to design a landing page, a booklet and several social media cards to show people all over the world how major tech companies are selling devices that become obsolete in 2 years.

THE CHALLENGE

Technology has a short expiration date. IT companies like Apple, Samsung and LG design their products to make repairs tricky and expensive and do not provide repair manuals or spare parts — while frequently advertising shiny, new devices.This is planned obsolescence, and Greenpeace is leading a campaign asking to these companies to change the system and make products easily fixable when they break, so that people can use them for as long as possible and contribute to saving the planet’s limited resources. Greenpeace asked us to design a landing page, a booklet and social media cards for this campaign called Rethink-it.

LANDING PAGE

The landing page has two main goals: to inform and to ask for commitment. The user can navigate through the Product Repair Guide, a scorecard system that displays data about more than 45 devices (smartphones, tablets, and laptops): in this way the user is able to identify the best and worst in terms of battery and display replaceability, spare parts available and special tools needed for repair.
Through a dynamic petition form, it is also possible to directly ask the major IT companies to rethink our tech, and design products that are longer-lasting, and that don’t cost the earth.

BOOKLET

Adjusting the contents of the landing page we created a booklet to inform even offline users about tech obsolescence. The brochure shows all devices (smartphones, tablets and laptops), and each of them has four scoring parameters to understand if and how they can be repaired.

SOCIAL MEDIA CAMPAIGN

Three types of cards were studied for the campaign.The first one recalls the ADV of some famous IT companies while modifying the claim and its meaning. The second type shows a broken glass device and alludes to a “broken” environment, dirty and polluted. The connection between repairability and environment is the key message.The latest typology, more institutional, short, and impactful, presents a challenge between devices, with a score referring to the level of obsolescence.

The website is so great that we are gonna use the website to pitch to the media!

Alexander Navarro - Global Digital Strategist - Greenpeace Mexico