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Eurogroup for Animals –

Fish welfare campaign

We were asked to create a communication toolkit that would spread awareness of fish welfare issues through its member organizations’ social media channels.
Our challenge was to produce assets that would combine scientific notions with creativity and irony, in order to immediately catch the audience’s attention and subsequently convey the core message.

image of the social card with a fish fact to informe people about fishes
image of an infographic about fish welfare

Campaign strategy

A complete, coherent and customizable communication toolkit.

We‘ve decided to include in the final toolkit, in addition to social media assets, a data-factsheet and a list of specific social media guidelines concerning strategic and practical tips besides the full templates package.

image of an infographic about fish welfare

Animated videos

Positive storytelling and cute images.

To enrich our kit, we added animated videos to talk about fish welfare in a funny way. Thanks to a combination of positive storytelling and cute images, each video represents a tiny glimpse of knowledge for a big leap in awareness.


Capture and keep the audience’s attention.

We encouraged the audience’s engagement and interaction with some short funny animated polls; they are a great tool to acknowledge fishes’ importance and coolness!

image of some fish emoji
animated image of the social card poll
animated image of the social card poll
animated image of the social card poll

Social cards

A set of colourful social cards and animated gifs to engage the audience and boost their interest in the awesome world of fish.

Each asset tells a different scientific fact about a marine species, using an informal tone of voice and ironic associations with the tech world for an extra layer of fun.

L’albero della vita –

A social experiment in defence of indigent mothers

After the success of the organization’s last social experiment, we worked on a new video and a brand new campaign to talk about poverty in a different way: this time the focus is on a young mom and her daughter, but most importantly on the reactions, people show when hearing their request. The aim was to raise awareness around families in Italy and their daily fight against poverty.

image of mom and daughter during social experiment

Social experiment

An unemployed mother with a little daughter.

An actress walks around a crowded place in the centre of Rome, with a little girl asking for people’s help.
We wanted to show how desperate a lonely unemployed mother can be, and how poverty can affect anyone.
2 cameras and 1 Go-pro were placed in hidden spots to catch spontaneous reactions from people who passed by: and such reactions were surprisingly positive.

image of mom and daughter during social experiment
image of mom and daughter during social experiment

Campaign strategy

Social media campaign and billboards to increase donations.

The social experiment video is part of an integrated communication strategy aimed at increasing online donations to Albero della Vita’s project dedicated to families with limited means.
We developed and implemented a social media paid campaign and we designed visual assets for billboards in public places.

image of the social post and the billboard