Technology: flexible and maintainable interface
Amnesty international Italy –
We take injustice personally
We worked with Amnesty International Italy to redesign their website: our main challenge was to simplify the user experience and optimize the information structure. The first step towards a redesign of the user experience. We identified scenarios, personas, activities to meet the user’s needs.
![header image of the website header](https://www.lattecreative.com/wp-content/uploads/2020/04/header-3.png)
Human centered design
Who is the user of Amnesty International Italia website and what does she/he look for?
Answering such questions was the first step towards a redesign of the user experience. Through an accurate user research based on a poll and several tests, we were able to identify scenarios and personas, define high-priority activities and effectively meet the user’s needs.
![human centered design image of the personas](https://www.lattecreative.com/wp-content/uploads/2016/07/human-centered-design.png)
Information architecture
A simplified user flow that allows actions and offers information.
Amnesty International website is a multi-layered environment: we simplified the user flow by reducing first-level pages and optimizing the organization of second-level and additional pages. Thanks to internal shortcuts and the search function, users can easily move from information to action.
![information architecture image of the information architecture](https://www.lattecreative.com/wp-content/uploads/2016/07/information-architecture.png)
![sito image of the website wireframe](https://www.lattecreative.com/wp-content/uploads/2016/07/sito.png)
User experience
A unified experience and user recognition.
Today web users are multi-screen users, thus we designed a unified experience, which provides a coherent passage from one device to another: you can start a session on your desktop computer and complete it from mobile. We implemented the signing-up flow with specific features, such as the recognition of the user and his/her previous actions.
![UX image of the responsive website](https://www.lattecreative.com/wp-content/uploads/2016/07/UX.png)
User interface
A flexible and maintainable interface.
Amnesty International Italia is a dynamic website that needs to be frequently updated: new actions, campaigns and petitions are the main tools to fight for human rights. We designed a flexible and maintainable interface based on customizable templates, which can easily be adjusted to any specific situation.
![interfaccia image of the user interface wireframe](https://www.lattecreative.com/wp-content/uploads/2016/07/interfaccia.png)