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Amnesty international Italy –

We take injustice personally

We worked with Amnesty International Italy to redesign their website: our main challenge was to simplify the user experience and optimize the information structure. The first step towards a redesign of the user experience. We identified scenarios, personas, activities to meet the user’s needs.

image of the website header

Human centered design

Who is the user of Amnesty International Italia website and what does she/he look for?

Answering such questions was the first step towards a redesign of the user experience. Through an accurate user research based on a poll and several tests, we were able to identify scenarios and personas, define high-priority activities and effectively meet the user’s needs.

image of the personas

Information architecture

A simplified user flow that allows actions and offers information.

Amnesty International website is a multi-layered environment: we simplified the user flow by reducing first-level pages and optimizing the organization of second-level and additional pages. Thanks to internal shortcuts and the search function, users can easily move from information to action.

image of the information architecture
image of the website wireframe

User experience

A unified experience and user recognition.

Today web users are multi-screen users, thus we designed a unified experience, which provides a coherent passage from one device to another: you can start a session on your desktop computer and complete it from mobile. We implemented the signing-up flow with specific features, such as the recognition of the user and his/her previous actions.

image of the responsive website

User interface

A flexible and maintainable interface.

Amnesty International Italia is a dynamic website that needs to be frequently updated: new actions, campaigns and petitions are the main tools to fight for human rights. We designed a flexible and maintainable interface based on customizable templates, which can easily be adjusted to any specific situation.

image of the user interface wireframe