At the ice edge
An engaging website that spreads awareness of destructive fishing in the Arctic and invites people to support Greenpeace in their fight for protecting our planet.
Investigations by Greenpeace have shown industrial fishing fleets are invading the Barents Sea. These vessels are putting this previously inaccessible ecosystem at risk.
To raise awareness, we built a website where users are driven deep down into the abyss, to discover magic creatures and fascinating ecosystems that need our help to survive. A layered and graphically impactful interface to provide a strong sense of urgency.
The use of the parallax effect ensures an immersive experience, leading the user from the surface to the deep abyss through scrolling movements that reflect and enhance the visual storytelling.
To bring attention to the expandable petition form, we combined a sonar sound with an animated circular graphic behind the form which starts shaking in conjunction with the sound.
The world environmental issues are closely related. Everyone has to contribute because everyone is involved. It was necessary to spread the site globally by providing the platform for exploration in twenty different languages, and this was possible thanks to our CSS management capability that has enabled all content to fit into the landing page in the various languages without overturning the structure.