Technology: user flow
Restarting the future –
Transparent elections
A multichannel campaign addressed to young Italian electors about transparency during the 2018 Italian political elections.
Integrated campaign
To reach younger Italian electors we combined Above The Line and digital media.
The animated video and the radio spot use a funny and engaging tone and were broadcasted on major Italian radio stations and Spotify. We also designed a platform to gather information about Italian candidates and to update citizens about them during the 2018 Italian political elections.
Video
Discover transparent candidates.
How much time do we spend on the internet to choose something to buy a vacation or a pair of shoes?
For the occasion of the political election 2018, we created a video for Restarting the future.
By using an ironic tone the video shows how common it is to waste time choosing among two or more things, finding detailed information before deciding and how the same time could be used in the process of voting.
User flow
A smooth and consistent flow that leads users to get informed and take action.
A website is a tool designed to put pressure on candidates and ask them to publicly post their resumes and certify their political activity. The more users go deep in the site, the more information they get, such as participating candidates, an interactive map, and updated blog articles. This provides users with enough information to get consciously involved and sign the petition. As the page scrolls down, the petition button continues to pop up as a floating call to action.
Restarting the future –
The more you know, the better you vote
Sunday 11th of June 2017, Italians are called to the ballot box for the local elections. We are talking about more than 1.000 municipalities: information plays a crucial role. Together with Restarting the future, we designed and developed Sai Chi Voti’s website to inform the voters and ask the politicians for more transparency.
User flow
The more the user goes down, the more information she gets.
The user is involved in a smooth and consistent flow that leads her to take action and get informed. The more the user goes down, the more information she gets, such as participating candidates, interactive map and up to date blog. This provides the user with enough information to get consciously involved and to sign the petition. Once the user scrolls down, the petition button continues to pop up as a floating call to action.
UI and icon system
Icons and badges to facilitate a full understanding of the topic.
To diversify candidates that well responded to campaign ask, and others that didn’t, we designed an easy and catchy graphics system that represented 4 different pledges and 3 different promises. They were turned on as soon as the candidate agreed on them and filled in his information.
Motion graphic
An ironic invitation to demand more from your local candidates.
This motion graphic has not just a chromatic consistency with the website, but also an innovative narrative style. The video itself might seem just a regular reminder for the election day, but it’s actually an ironic invitation to demand more from your local candidates. We used the tracking shot motion technique: we shooted real human movements, and then we tracked them in the 3D space on After Effect.
Campaign impact
The first campaign’s edition was held for 2016 local elections that involved 30 different municipalities.
15 of the candidates who decided to create their own profile on the website, became mayors of Italian biggest cities like Rome, Turin, Milan, Naples and Bologna. In 2017, more than 30.000 citizens signed the petition, asking the candidates for more transparency. Here a sneak peek from the 2016 campaign:
