Isolahabile –
A sea of possibilities
Isolahabile is the first sports and tourism initiative in Italy dedicated to people with disabilities, aiming to make the sea increasingly accessible and inclusive. Through a fleet of accessible boats, it organizes sea-related activities that promote integration and socialization, breaking down cultural, social, physical, and environmental barriers. Its core message is that disabilities are not limits, but challenges that can be overcome—one wave at a time.
The Creative Challenge
The main challenge was to create a visual identity capable of making the concept of inclusion visible and tangible, while highlighting the sea as a universal space. The project aimed to communicate accessibility and inclusivity in a minimalist and elegant way, yet with modern and pop elements.
Execution
The result is a coherent and distinctive visual identity. The logotype, shaped like a wave that also evokes a human figure, symbolizes inclusion and a deep connection to the sea. The proposal is complemented by a color palette that balances institutional and modern tones, offering dynamism and visual harmony, and a typographic system that combines elegance and modernity to reinforce the project’s message. Rounded, clean-styled icons, along with photographic treatments using color masks and graphic shapes, contribute to a consistent and recognizable visual language.
Workshop
A real journey into the world of inclusive innovation, a strategic workshop uncovering Isolahabile’s unique value, mapping key audiences and shaping a clearer path for social impact through co-designed activities, storytelling, and a renewed digital presence.
Website
This system extends to the website’s design and development, ensuring both aesthetic coherence and a functional, accessible experience aligned with the brand identity.
