Ryder Italia-
Care, dignity and presence every day
Ryder Italia is a pioneering organization in Italy offering free home healthcare services, with a strong focus on palliative care for cancer and terminally ill patients. Its mission is to ensure high-quality, free, and timely care, improving the quality of life for patients and their families. Thanks to a highly skilled and dedicated team, Ryder Italia is recognized as a reliable and empathetic player in the social-healthcare landscape.
The creative Challenge
Translating Ryder Italia’s humanitarian mission into a clear and accessible digital space required a deep understanding of the needs of patients, families, and volunteers. This involved reorganizing the website architecture to facilitate access to essential information and creating a visual identity that balanced professionalism with warmth. The challenge also included integrating intuitive navigation, functional tools, and responsive design, without compromising visual sensitivity and coherence.
Execution
Latte Creative transformed Ryder Italia’s website into a clear, accessible, and emotionally aligned platform. The team developed a simplified information architecture, a welcoming and professional visual design, and an intuitive interface optimized for mobile devices. Key tools such as donation and care request forms were integrated to enhance interaction and service access. The result is a technically solid, visually empathetic site that reflects the organization’s values of closeness and support.
