Isia Roma–
CCSC
The CCSC (Creative Competencies for the Social Change) project promotes Italian design culture, strengthens international cooperation, with a particular focus on South America, and develops creative competencies for social change.
Latte Creative handled the project’s visual identity, website, and communication materials, while also leading the media strategy, content, and press office activities for the main events.
The creative Challenge
The main challenge was to translate the values of a complex, multidisciplinary project, rooted in the Italian design tradition yet oriented toward a global and social dimension, into a cohesive, contemporary, and accessible visual system.
Execution
The logotype and visual identity were designed to reflect both institutional rigor and international openness. The website was conceived as a dynamic communication tool, capable of telling the project’s story to a diverse audience. The integrated communication strategy ensured a consistent presence across all channels, supporting event visibility and amplifying the project’s impact on an international scale.
