contact us
Elephant Protection Initiative –

A meaningful future for elephants

We redesigned the EPI website with a fully refreshed visual identity and a new organization of contents, to facilitate the navigation and drive more users to engage with the campaign.

image of EPI website

Visual identity

A stronger and modern identity.

We completely restyled the website’s visual design, choosing a new colour palette and different layouts for the pages in order to provide the organization with a stronger, more modern identity, and support the users’ experience by highlighting the most important contents and calls to action.

image of responsive mockup EPI

User experience

A new flowchart and implemented solutions.

We designed a new flowchart and implemented specific solutions for the main interactive actions that users can take on the website: a fixed Join us button that opens a pop-up form, and a filter system to navigate through many articles and easily find relevant pieces of content.

image that explains the user experience