Philea / Giving Europe –
Giving Europe Rebranding
In 2025, Transnational Giving Europe (Giving Europe) became part of Philea, marking a new chapter for this long-standing European network dedicated to facilitating cross-border giving. The project aimed to support this transition by renewing the brand and digital presence.
The creative Challenge
The goal was to create a clear brand identity that fits within the Philea ecosystem while maintaining its own voice. A strategic positioning and “Hero” archetype were defined, along with a modern visual and verbal identity to simplify complex processes and build trust among organizations and donors across Europe.
Execution
The project included a full rebranding and website redesign, consolidating three platforms into one site with a clear structure and user-friendly donation experience. The result is a modern identity that strengthens Giving Europe’s authority and helps it reach more donors and organizations interested in cross-border giving.
