Fondazione Paideia –
How Much is 5×1000 Worth?
The Paideia Foundation launches a 5×1000 campaign with a donor-centered approach, highlighting the crucial role donors play in providing real support to children with disabilities and their families. The campaign illustrates how a simple gesture can lead to profound change, placing the donor as a key protagonist. With empathy and closeness, it conveys the tangible impact of every contribution, reinforcing Paideia’s identity as a “second family” offering daily support and meaningful opportunities.
The creative Challenge
The creative challenge lies in communicating, clearly and emotionally, the simplicity of giving and the powerful impact it can have. The campaign uses diverse visual and narrative strategies to reach different audiences, balancing emotional appeal with educational clarity. Through micro-stories, photographic testimonials, and empathetic messages, it builds an authentic narrative that fosters action and creates a direct connection between donor and recipient.
Execution
This is a multi-channel visual campaign that blends striking graphic elements with real images of beneficiaries and volunteers. It unfolds across various formats, maintaining a consistent and emotionally resonant visual identity in every version. The 5×1000 gesture becomes a symbol of closeness, hope, and tangible transformation, a simple choice with the power to change lives.
