A window on the world
The subscription campaign is very important for the newspaper, because it is the occasion where lasting relationships with readers are renewed and created.
The creative challenge
To convince people to renew their subscription and give it as a gift, we developed a multi-subject campaign highlighting the added value of the magazine.
The magazine becomes a portal for a change of scenery from the usual journalism, to delve deeper and breathe in new horizons. The campaign was planned in print and online.
On social channels, the campaign exploded as a multi-subject giving space to the different scenarios we can discover thanks to the magazine.