INTERNAZIONALE
A window on the world
The subscription campaign is very important for the newspaper, because it is the occasion where lasting relationships with readers are renewed and created.
![Internazionale_Goccia_Header](https://www.lattecreative.com/wp-content/uploads/2023/10/Internazionale_Goccia_Header-e1698162727775.jpg)
The creative challenge
To convince people to renew their subscription and give it as a gift, we developed a multi-subject campaign highlighting the added value of the magazine.
The magazine becomes a portal for a change of scenery from the usual journalism, to delve deeper and breathe in new horizons. The campaign was planned in print and online.
![Internazionale_ImagesCampaing Campagna multisoggetto di Internazionale. Tre visual con una finestra in cui le ante sono le pagina della rivista, e al centro vediamo un'immagine dall'estero. L'headline recita: Una finestra sul mondo](https://www.lattecreative.com/wp-content/uploads/2023/10/Internazionale_ImagesCampaing-scaled.jpg)
![Internazionale_ImagesCampaing_mobile](https://www.lattecreative.com/wp-content/uploads/2023/10/Internazionale_ImagesCampaing_mobile-scaled.jpg)
Social
On social channels, the campaign exploded as a multi-subject giving space to the different scenarios we can discover thanks to the magazine.
![Internazionale_SocialDesktop](https://www.lattecreative.com/wp-content/uploads/2023/10/Internazionale_SocialDesktop-scaled.jpg)
![Internazionale_Social_mobile](https://www.lattecreative.com/wp-content/uploads/2023/10/Internazionale_Social_mobile-scaled.jpg)