Lucha y Siesta –
Lucha to the city crowdfunding campaign
Lucha y Siesta needed to raise 360.000 euros in order to buy the building that had been hosting their activities for years.
A record crowdfunding target for a grassroots project that required an extraordinary mobilisation to be reached.
![mobile main image_bubble_lucha masked luchadoras holding roof shape](https://www.lattecreative.com/wp-content/uploads/2020/08/mobile-main-image_bubble_lucha.jpg)
![Lucha_logo logo lucha alla città](https://www.lattecreative.com/wp-content/uploads/2019/10/Lucha_logo.jpg)
![mobile Lucha_logo logo lucha alla città](https://www.lattecreative.com/wp-content/uploads/2019/10/mobile-Lucha_logo.jpg)
Strategy and logo
For Lucha alla città Latte developed a multitargeted digital strategy, drew a new visual identity starting from the logo and compiled an activation kit to coordinate and uniformate the initiatives of people or groups willing to support the crowdfunding.
![banner logo logo lucha](https://www.lattecreative.com/wp-content/uploads/2020/08/banner-logo.gif)
![desktop_photo_Lucha photos of Lucha women](https://www.lattecreative.com/wp-content/uploads/2020/08/desktop_photo_Lucha-scaled.jpg)
![mobile_photo_Lucha photos of Lucha women](https://www.lattecreative.com/wp-content/uploads/2020/08/mobile_photo_Lucha.jpg)
![mobile_social_Lucha social media cards](https://www.lattecreative.com/wp-content/uploads/2019/10/mobile_social_Lucha.jpg)
![desktop_social_Lucha social media post lucha](https://www.lattecreative.com/wp-content/uploads/2019/10/desktop_social_Lucha.jpg)
![crowdfunding_Lucha crowdfunding page lucha](https://www.lattecreative.com/wp-content/uploads/2019/10/crowdfunding_Lucha-1-scaled.jpg)
![stationery_Lucha letterhead and pins lucha](https://www.lattecreative.com/wp-content/uploads/2019/10/stationery_Lucha-scaled.jpg)
Cartoonists mobilisation
Latte challenged italian cartoonists to draw in their own style Lucha y Siesta’s luchadora and to share it on social media. The advocacy activity started from a net of influencers from the field contacted during Lucca Comics and Games festival 2019.The mobilisation ended up involving 800 cartoonists, creating a wide media echo.
![desktop_social_Lucha Luchadora illustrations](https://www.lattecreative.com/wp-content/uploads/2019/10/desktop_social_Lucha-1-scaled.jpg)
![mobile_social_Lucha Luchadora illustrations](https://www.lattecreative.com/wp-content/uploads/2019/10/mobile_social_Lucha-1-scaled.jpg)