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Lucha y Siesta –

Lucha to the city crowdfunding campaign

Lucha y Siesta needed to raise 360.000 euros in order to buy the building that had been hosting their activities for years.
A record crowdfunding target for a grassroots project that required an extraordinary mobilisation to be reached.

masked luchadoras holding roof shape
logo lucha alla città logo lucha alla città

Strategy and logo

For Lucha alla città Latte developed a multitargeted digital strategy, drew a new visual identity starting from the logo and compiled an activation kit to coordinate and uniformate the initiatives of people or groups willing to support the crowdfunding.


logo lucha
photos of Lucha women photos of Lucha women
social media cards social media post lucha
crowdfunding page lucha
letterhead and pins lucha

Cartoonists mobilisation

Latte challenged italian cartoonists to draw in their own style Lucha y Siesta’s luchadora and to share it on social media. The advocacy activity started from a net of influencers from the field contacted during Lucca Comics and Games festival 2019.The mobilisation ended up involving 800 cartoonists, creating a wide media echo.

Luchadora illustrations Luchadora illustrations