SCOMODO MAGAZINE —
Make yourself uncomfortable
We wanted to raise young people’s urge for engaged, high quality information so that they subscribed to Scomodo magazine. Scomodo, in italian, means uncomfortable. So we provoked them to get uncomfortable in their own homes and dare to face, through reading Scomodo, the world’s most complex issues.
For Scomodo we drew up a multitargeted digital campaign and a Facebook and Instagram advertising strategy. We thought of social media columns aimed at strengthening community engagement. We also created a landing page specifically for the subscription campaign.