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LandsRightNow –

Mission Possible

Sinjajevina is a pastoral highland in Northern Montenegro, a UNESCO site and a precious basin of biodiversity managed commonly by local populations. Here, in 2019, the government of Montenegro decided to install a military training camp. Lands Right Now asked us to create a campaign to support the petition to save Sinjajevina.

Sinjajevina Sheperd Smiling


Our idea was to represent the local populations’ courage and determination in safeguarding the territory they have been taking care of for centuries and where they live in harmony. With their guidance and our support, saving Sinjajevina is a Possible Mission.

Sinjajevina social cards Sinjajevina social cards


In order to tell the story of Sinjajevina, the people who live there and the danger they are in, we produced an impactful video, which aims to engage the viewer and convey the urgency to join, with its support, those who protect this precious territory from destruction.