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Not for sale

The social promotion association Wikimedia Italia struggles every day to support free knowledge. It therefore often clashes with existing regulations in Italy that stipulate, for example, that in order to use a photo of a state-protected work of art, it is necessary to request permission from the institution that preserves it and pay a set amount of money. 


The panorama’s not for sale.

The creative challenge

Wikimedia Italy wants to launch an awareness and fundraising campaign on the issue of freedom of panorama, to make donors more aware of the regulations that already exist in Italy in this regard. 


We created a multi-subject campaign, starring some of the most important monuments in Italy seemingly put on display, just as if they were for sale.