Scholas Ocurrentes –
Send a message
of support
This campaign is about making the most of available space to capture the attention of a diverse audience, not just to share what Scholas does, but to invite others to express themselves. In this way, both we and everyone passing by can read and listen to what young people are going through.
The creative Challenge
To develop a campaign that transforms public and digital spaces into platforms of expression for young people, allowing them to share their stories and be heard. The proposal includes visual installations in public transport, an interactive website, events in public squares, and the creation of collective graffiti, all aimed at giving visibility to the silenced pain of younger generations and mobilizing society to listen and support them.
Execution
The result is a dynamic, ever-growing campaign that brings young people’s pain and voices to light through authentic messages in various formats, spread across public and digital spaces. At the same time, it encourages support for Scholas’ mission.
