APS Holding –
The line that connects
Padova’s new tramway system will transform the city and citizens’ perception of it. To transmit the importance of this change, despite the sacrifices it requires in the short term, it is essential to raise awareness on the importance of an efficient and sustainable mobility.
The creative challenge
A major change for the city, with direct consequences on the daily lives of its citizens. The creative proposal keeps the person at the center and appeals to the emotional benefit of a line that, instead of separating, unites.
Concept
The line that connects.
Execution
A multi-subject campaign starring the citizens of Padova, looking for a fast and sustainable way to reach their destination.
Social Media
The campaign was run on social media channels through contents designed to tell the story of the city’s changes and the progress of ongoing work.
