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ReCommon –

The True Price of Gas

The true price of gas goes beyond what we read in the bill. Big fossil corporations exploit people, territories, and the planet fueling migration, totalitarianisms, and climate crisis.

Main image of the Recommon campaign

The concept

For this campaign we decided to show the link between the gas we use everyday in our houses and the impact of energy policies on the environment, democracy and people.

This is why we decided to represent symbolic scenes of the impact of gas at the center of a stove.

Key visual Recommon campaign Key visual Recommon campaign - mobile view

A multi-subject campaign

The campaign has four main subjects which have been declined among different formats and channels.

Recommon Social assets Recommon Social assets