{"id":17525,"date":"2023-05-25T17:18:31","date_gmt":"2023-05-25T16:18:31","guid":{"rendered":"https:\/\/www.lattecreative.com\/projects\/fossil-crime-greenpeace\/"},"modified":"2025-07-16T13:05:13","modified_gmt":"2025-07-16T12:05:13","slug":"fossil-crime-greenpeace","status":"publish","type":"project","link":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/","title":{"rendered":"Fossil Crime"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To frame the fossil fuel industry as criminal, highlighting green washing, we created a video that sticks in the minds of our audience (millennials with children and Generation Z). But how to overcome the difficulty of being relevant in social media with climate content? We did it, thanks to a fake TikTok in a grotesque tone of voice with a daily routine posted on Greenpeace social.<\/p>\n","protected":false},"featured_media":17685,"menu_order":166,"template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[18],"tags":[233,62,323],"class_list":["post-17525","project","type-project","status-publish","has-post-thumbnail","hentry","category-case-study","tag-concept","tag-video","tag-web-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fossil Crime - Latte Creative<\/title>\n<meta name=\"description\" content=\"To frame the fossil fuel industry as criminal, highlighting green washing, we created a video that sticks in the minds of our audience (millennials with children and Generation Z). But how to overcome the difficulty of being relevant in social media with climate content? We did it, thanks to a fake TikTok in a grotesque tone of voice with a daily routine posted on Greenpeace social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fossil Crime - Latte Creative\" \/>\n<meta property=\"og:description\" content=\"To frame the fossil fuel industry as criminal, highlighting green washing, we created a video that sticks in the minds of our audience (millennials with children and Generation Z). But how to overcome the difficulty of being relevant in social media with climate content? We did it, thanks to a fake TikTok in a grotesque tone of voice with a daily routine posted on Greenpeace social.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/\" \/>\n<meta property=\"og:site_name\" content=\"Latte Creative\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-16T12:05:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lattecreative.com\/wp-content\/uploads\/2023\/05\/card-gp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/projects\\\/fossil-crime-greenpeace\\\/\",\"url\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/projects\\\/fossil-crime-greenpeace\\\/\",\"name\":\"Fossil Crime - Latte Creative\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/projects\\\/fossil-crime-greenpeace\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/projects\\\/fossil-crime-greenpeace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lattecreative.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/card-gp.jpg\",\"datePublished\":\"2023-05-25T16:18:31+00:00\",\"dateModified\":\"2025-07-16T12:05:13+00:00\",\"description\":\"To frame the fossil fuel industry as criminal, highlighting green washing, we created a video that sticks in the minds of our audience (millennials with children and Generation Z). But how to overcome the difficulty of being relevant in social media with climate content? We did it, thanks to a fake TikTok in a grotesque tone of voice with a daily routine posted on Greenpeace social.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/projects\\\/fossil-crime-greenpeace\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/projects\\\/fossil-crime-greenpeace\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/projects\\\/fossil-crime-greenpeace\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lattecreative.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/card-gp.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lattecreative.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/card-gp.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/projects\\\/fossil-crime-greenpeace\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fossil Crime\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/\",\"name\":\"Latte Creative\",\"description\":\"Campaigning with you\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lattecreative.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fossil Crime - Latte Creative","description":"To frame the fossil fuel industry as criminal, highlighting green washing, we created a video that sticks in the minds of our audience (millennials with children and Generation Z). But how to overcome the difficulty of being relevant in social media with climate content? We did it, thanks to a fake TikTok in a grotesque tone of voice with a daily routine posted on Greenpeace social.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/","og_locale":"en_US","og_type":"article","og_title":"Fossil Crime - Latte Creative","og_description":"To frame the fossil fuel industry as criminal, highlighting green washing, we created a video that sticks in the minds of our audience (millennials with children and Generation Z). But how to overcome the difficulty of being relevant in social media with climate content? We did it, thanks to a fake TikTok in a grotesque tone of voice with a daily routine posted on Greenpeace social.","og_url":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/","og_site_name":"Latte Creative","article_modified_time":"2025-07-16T12:05:13+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.lattecreative.com\/wp-content\/uploads\/2023\/05\/card-gp.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/","url":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/","name":"Fossil Crime - Latte Creative","isPartOf":{"@id":"https:\/\/www.lattecreative.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/#primaryimage"},"image":{"@id":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lattecreative.com\/wp-content\/uploads\/2023\/05\/card-gp.jpg","datePublished":"2023-05-25T16:18:31+00:00","dateModified":"2025-07-16T12:05:13+00:00","description":"To frame the fossil fuel industry as criminal, highlighting green washing, we created a video that sticks in the minds of our audience (millennials with children and Generation Z). But how to overcome the difficulty of being relevant in social media with climate content? We did it, thanks to a fake TikTok in a grotesque tone of voice with a daily routine posted on Greenpeace social.","breadcrumb":{"@id":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/#primaryimage","url":"https:\/\/www.lattecreative.com\/wp-content\/uploads\/2023\/05\/card-gp.jpg","contentUrl":"https:\/\/www.lattecreative.com\/wp-content\/uploads\/2023\/05\/card-gp.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.lattecreative.com\/en\/projects\/fossil-crime-greenpeace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lattecreative.com\/en\/"},{"@type":"ListItem","position":2,"name":"Fossil Crime"}]},{"@type":"WebSite","@id":"https:\/\/www.lattecreative.com\/en\/#website","url":"https:\/\/www.lattecreative.com\/en\/","name":"Latte Creative","description":"Campaigning with you","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lattecreative.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/project\/17525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":22,"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/project\/17525\/revisions"}],"predecessor-version":[{"id":17810,"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/project\/17525\/revisions\/17810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/media\/17685"}],"wp:attachment":[{"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/media?parent=17525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/categories?post=17525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lattecreative.com\/en\/wp-json\/wp\/v2\/tags?post=17525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}