{"id":18448,"date":"2023-12-13T15:47:54","date_gmt":"2023-12-13T14:47:54","guid":{"rendered":"https:\/\/www.lattecreative.com\/?post_type=project&#038;p=18448"},"modified":"2026-02-06T15:30:56","modified_gmt":"2026-02-06T14:30:56","slug":"national-route-24","status":"publish","type":"project","link":"https:\/\/www.lattecreative.com\/en\/projects\/national-route-24\/","title":{"rendered":"National Route 24"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>A communication strategy and a new brand image for the AGESCI National Route 24.<\/p>\n","protected":false},"featured_media":18625,"menu_order":29,"template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"tags":[61,351,326],"class_list":["post-18448","project","type-project","status-publish","has-post-thumbnail","hentry","tag-campaign","tag-communicationstrategy","tag-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>National Route 24 - Latte Creative<\/title>\n<meta name=\"description\" content=\"A communication strategy and a new brand image for the AGESCI National Route 24. 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