Un Ponte Per-
We build bridges, not walls.
Un Ponte Per is a humanitarian organization based in Italy, active since 1991 in the Middle East and beyond. Its work focuses on conflict prevention, support for vulnerable communities, human rights protection, and the promotion of social justice. The website serves as a central space to showcase initiatives, mobilize support, and facilitate donations.
The creative Challenge
The goal was to modernize the site, making it more intuitive and functional without losing the visual and emotional authenticity rooted in its history of advocacy for peace, human rights, and social justice. The new design needed to fully reflect the organization’s identity, enhance the visibility of its projects and campaigns, and encourage active public engagement.
Execution
We designed and developed the website in line with the organization’s values, prioritizing user experience, visual storytelling, and technical infrastructure to support donations and public participation. Inspired by social movements, the visual approach combines black-and-white images with screen-print textures, symbolic colors (green, orange, pink), and impactful typography, resulting in an authentic visual language. The site’s structure was reorganized to improve navigation and accessibility, while highlighting urgent campaigns. The result: a modern, expressive platform aligned with the organization’s mission.
