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Friends Of The Earth Europe –

It’s time to move beyond gas

Friends of The Earth Europe has been campaigning against gas developments for many years. For the last campaign we helped them a new goal: changing the public perception of gas and engaging a wider European public.

Main image friends of the earth

The campaign

We were asked to develop a campaign able to catch and shock our audience and directly spread main messages.
The creative concept came from the representation of the blue fame as it was an eye with a scary gaze. From this idea we declinate this subject into different contexts and situations related to the impact of gas fuels.

horizontal campaign of foee, blue gas eyes on a dark background
Three different layout of the campaign
Three different layout of the campaign

Video

Starting from the same creative concept we created a video for social media to better explain and spread the campaign message: it’s time to move beyond gas.