Technology: campaignin
Bankwatch –
It’s your bank. It’s your money.
To alert the European public about the controversial activities of the European Bank of Reconstruction and Development and the hazard of the extension of its mandate to North Africa following the Arab Spring.
The main goal of Bankwatch is to call for public money to be spent on / invested in sustainable, climate-friendly development that is not driven by economic growth per se but by benefits to society and the environment.
Video
CEE Bankwatch is an advocacy and campaign network that works across the central and eastern European region to monitor the activities of international financial institutions.
Action aid –
Let’s fight climate change and hunger. Together.
We worked with ActionAid and developed a campaign to raise awareness about climate change and the food crisis. The important aspect of the campaign was to inform and encourage the world leaders to support women farmers in poor countries.
They asked us to develop a campaign for making a call to action, aimed at world leaders during the 17th UN Climate Conference which was held in Durban, South Africa in 2011.
The objective was to support small scale farmers, especially women and to point out how the food crisis and climate change are closely linked.
Video
We decided to produce this video, for them to tell everyone: “Let’s fight climate change and hunger. Together”. To draw the attention on the region that needs help, we chose to narrate the video with the voice of an African woman her in her original and distinguished accent, because we knew that the small farmers who are now mostly women, will be the ones that will suffer greatly in the near future from climate change.
The video was watched 34,546 times on YouTube.
Facebook tab
Along with the video, we designed a Facebook Tab where people can share the campaign, join us on our call to the world leaders and follow the conference held in Durban.
WWF –
One Planet
“There is only one Earth. Rethink what we are doing to our planet.” We produced a video for the launching of WWF’s Living Planet Report 2012.
Video
The visuals for the One Planet film were created by researching the NASA and ESA archives for photographs where mankind’s impact was clearly visible from space. These included deforestation and forest fires, water usage, agriculture, smog, coastal pollution and the impacts of climate change on glaciers and polar ice. The images were then “nudged” into human footprint shapes digitally, with care taken not to exaggerate the impacts but to emphasize their human origin.
The images were then layered and animated to give the impression they were being observed the through windows of the International Space Station or other orbiting craft. A shallow depth-of-field both focuses the viewer’s attention on the details and gives the feeling of miniature photography, so we get the impression this is a small planet, on which we should “tread” lightly.
We created this video with Daniel Bird and Jaroslav Mrázek.
Terre des Hommes –
Echo
We created awareness about the positive impact of the health aid project in the Ivory Coast, carried out by Terre des Hommes and the European Commission. The target audience of the campaign is the European public as well as the Ivory Coast one.
Terre Des Hommes and the European Commission started a campaign for mothers and children from the Ivory Coast. The region has been the scene of many bloody conflicts and Terre des Hommes is still trying to advocate good public health and the basic rights of children in the area. We campaigned with Terre Des Hommes to raise the voices of The Ivory Coast people.
Video
We made the video available in French and Italian. Using a young African woman’s voice, the concern became real. We came up naturally with the echography theme just by asking this natural emotional question we can all relate to: “Will you remember the moment when you will see your child for the very first time?”.
Landing page
We aimed that the users engage with the campaign directly through the page, so we guided them to share and talk about it and be truly be a part of the community. We also encouraged them to download and use the Facebook cover photo of the “Echo” campaign. We wanted all the simplified information about the campaign. The more we share, the more attention we gain.
