Technology: motion graphic
Restarting the future –
Restarting the future Labs
Our challenge was to create an engaging video to bring young people closer to social communication and the mission of fighting corruption. How? With an innovative workshop promoted by Riparte il Futuro.
We produced a captivating video in line with our target’s imaginary and visual language.
Encourage young audiences to sign up for one or more workshops.
The emotional characters animation helps to explain complex ethical and political issues, by showing a few things people can’t deal with and finally the call to action to take part in the training.
Mixed animation techniques, motion graphics and frame by frame footage animation.
We produced the video using a mixed motion graphic and animation frame by frame technique to let the audience feel a deeper involvement and develop a stronger internal point of view. We adopted a pop and captivating colour palette in line with our target’s imaginary and visual language greandly created by the illustrator Nazario Graziano.
A change of direction –
What does it take to be a whistleblower?
A change of directions is committed to safeguarding the rights of those who report in Europe from abuses and threats.
We designed a website and we produced 8 videos to explain the project and to report misconduct within governments and companies. We adopted an informative and engaging tone to invite organizations to fight corruption together.
For this video we combined mixed animation techniques: motion graphics and frame by frame footage animation, to let the audience feel a deeper involvement and develop a stronger internal point of view.
The campaign targets different audiences: stakeholders, institutions, NGOs, schools, as well as a generic segment of citizens who need more information. The video addresses all targets and provides a clear view of the issues related to corruption, and it ends with a call to action directly aimed at the institutions
Italia non profit –
The Italian guide to nonprofit sector
Italia non profit collects, organizes and provides detailed information on hundreds of organizations, gathered in a single website. Our goal was to write, design and produce the launch video, in order to explain the project in an easy and clear way and invite organizations to register on the portal.
Thorough research on new trends in 2D animation led us to identify a fresh and appealing illustrational style, in which smooth transitions between the scenes are combined with character animation techniques, to let the audience feel a deeper involvement and develop a stronger internal point of view.
Italia non profit targets both Italian organizations, donors and citizens. The launch video had to address primarily the first ones and get them to sign up, but also explain future users what the website can be useful for and start raising awareness around the project. The script focuses on both targets and their activities on the platform – the prospective donor who explores the site, and the organization that registers its information – but the final call to action is strongly addressed to the organizations.
Icon and symbols
The most difficult challenge was to visually depict the “nonprofit world”, which includes many types of organizations operating in very different fields and at the same time it’s an extremely abstract concept. We decided to portray it as a town, a skyline shaped by a series of symbolic buildings, on top of which are standing-out icons that represent many of the causes citizens care about.