Stand with defenders
Land rights defenders are a community of people spreading all over the world. Even though they have the right to defend their land, they are criminalized.They stand, they defend, they protect and they resist against injustice, criminalization, overexploitation. And we must support them by standing on their side.
I stand with those who defend, protect and preserve.
Oxfam asked us to create a campaign identity and a strategy consistent with the objectives provided. We have achieved the wording of the campaign for social media, including headline, tagline, call to action and hashtags.
There is one side and there is the other.
Oxfam has asked us to also carry out the campaign video lasting 30 ” using the stock material. Latte Creative was involved in scriptwriting and video translation. The result is a strong and emotional video that involves and informs the public on the issue of land defenders.
Great support from all over the world.
The video received over a million views and thousands of interactions to support the campaign.
The social media cards were widely used globally on Twitter, especially by NGOs such as Amnesty International, 350.org, Front Line Defenders, Earth Rights International, Transparency International and Freedom House. Also, Facebook proved to be a very effective medium, with about 8.5 million people reached and about 2.5 million video views.
The LandRightsNow website received about 15.000 visits, and more than 200.000 people were engaged through social media by retweeting, commenting, shares and likes.
Building Digital Campaigns –
An advanced training workshop
The first edition of Building Digital Campaigns took place in Torino over three weekends from May 22nd to June 7th.
The workshop was thought for 40 participants, both university students and young professionals, who wanted to gain an international perspective on how fundraising and digital campaigning work.
We asked the students to take an assessment: a mini social campaign with the purpose to raise at least 20 signatures for a Restarting the future petition in an innovative way. The best six projects got a full or half scholarship for the workshop.
We recruited top-class speakers to talk about their strategies and experiences.
Among them were:
Julius van de Laar, Get Out The Vote Director in Barack Obama‘s presidential campaign
Mara Garbellini, Fundraising Expert
Ged Barker, Senior Project Manager at Torch Box
Giuseppe Onufrio, Executive Director at Greenpeace Onlus
Sergio Cecchini, Communication and Fundraising Director at Médecins Sans Frontières Belgium
Elisa Finocchiaro, Director at Change.org
Omar Vulpinari, Crossmedia Strategist
We created a simple script for a video to explain all the necessary steps for the scholarship. We asked our students to take an assessment that consisted of imagining and realizing a small digital campaign connected to the Restarting the future petition.
Do you know what a hate crime is?
To prevent bias-based hate crimes from happening at all, we need to know how to recognize them and to collect data in order to better understand the problem and protect past, present and future victims. The challenge of this campaign was to convey the same message to very different targets: civil society, institutions and teenagers. For this reason, it had to be emotional and accurate at the same time.
A clear definition of hate crimes.
In order to increase the awareness around hate crimes, we created a script that provides a clear definition of them and engages the audience by emphasizing the importance of reporting.
This motion graphic video is part of the Facing Facts campaign, promoted by Ceji and aimed to make hate crimes visible to everyone.
We were asked to represent the different categories of people.
Another challenge concerned the representation of crimes and their protagonists: to avoid extreme language and violent scenes we had to come up with several metaphors, such as the crime pinned board and the target shapes. On the other hand, since hate crimes are based on bias and discrimination of ethnicity, age, gender, sexual orientation, we were asked to represent the different categories of people: wide research led us to find simple, neutral face and body shapes to which we added some details and changed the main colours so that all physiognomies could be symbolically represented.
English subtitles for a deaf audience.
We also provided English subtitles for a deaf audience, transposing sound effects and music variations and adapting the script to the standard length and difficulties for these viewers.
We all strive for a better future, but for that, we need a solid base of rights. In collaboration with “The Decent Work Balkan Network,” we produced a video that shows the need for initiative and inspires a raise in action for basic rights in the Balkan region.
The main goal of “Rights first” campaign is to advocate the rule of law in the Balkans. Basic rights such as public health, social protection, fair trials and gender equality are not always recognized in the Balkan region.
The “Solidar: Rights First” video that we produced for TV and social networks was made to raise awareness especially among workers, as they are the ones that need to demand their rights. The aim was to also encourage people who are in unstable conditions, informal workers, future workers or unemployed, to get informed, demand their rights and obtain better protection via existing socio-economic partnerships like NGOs, trade unions and the media. The video is adapted in English, Serbian, Albanian and Macedonian. This video is also a part of the Solidar: decent work online library, a collection of resources that have been produced by the network and it’s partners to promote and support decent work and quality jobs for all.
European Green Party –
Green Party: Arctic campaign
“The melting of arctic is a wake up call, not a profit opportunity”. We can count at least 7 reasons to save the arctic. The European Greens asked us to help them shout out loud the consequences of the arctic melting and the colossal importance of saving our white ocean, all in the framework of the upcoming European Elections.
The aim was to highlight the clash between civil initiative, the relentless chase after political solutions for climate change and the all mighty oil industry, who is profiting from the lack of determination in the European governments and pushing shamelessly their destructive agenda.
We designed a big format brochure for public distribution, stating clearly the 7 most relevant reasons for saving the arctic and details on taking action with the campaign.
We also produced a video, a mix of live-action and traditional animation correlating this pressing real problem with a child’s wild imagination. The intention behind this concept is that in the end, all those who will really suffer because of climate changes are today’s young generations and we will forever remain responsible for this.
Arcigay Italia –
A far l’Europa comincia tu
“A far l’Europa comincia tu” is an advocacy and awareness campaign launched in partnership with Arcigay, the Italian LGBTI (lesbian, gay, bisexual, transexual, intersexual) association, in sight of the European Parliament elections.
The objective of the project is twofold. On the one hand, it promotes a petition encouraging the engagement of Italian candidates on the protection and promotion of LGBTI rights in Europe. On the other hand, it highlights the opinions expressed by Italian candidates on LGBTI issues in order for the electorate to be prepared to make a fully informed decision when voting. As a consequence, voters have the possibility to identify the candidates who are LGBTI friendly in the party they want to vote and in their electoral district.
The “match” among selected candidates shows comparatively the two extremes on the subject coexisting in the main parties.
In the website, the architecture of the user experience is created to give visibility to the very different opinions on LGTBI rights expressed by Italian candidates even within the same party. Users are also asked to express their approval or disapproval to the candidates based on their engagement on LGBTI rights, through a voting tool that determines the candidate’s “rainbow factor”.
The video teaser of the campaign expresses how the European Parliament can play a crucial role in the defence and promotion of LGBTI rights and makes a strong call to express a conscious choice to this end at the next European elections.
With €350 billion for the period 2007-2013, the EU’s Cohesion Policy is a formidable investment tool for promoting regional development across the 27 Member States. While the EU is misguided in many of the projects it supports, through investments promoting fossil fuels, carbon-intensive projects or the destruction of nature, sometimes it does get it right.
For the 2014-2020 period, a budget of over a trillion euro is under negotiation, a third of which should be invested in regional policy. This map offers excellent examples from across the EU of projects that must become the benchmark for future Cohesion Policy.
The website displays some of the best-practice Cohesion Policy investments in infrastructure projects that have been realized recently. They all have been tailored towards social and environmental ends in order to ensure direct benefits for the designated region or community.
Latte Creative produced a rich infographic with details of the main European projects in ten areas.
Let’s turn off the hatred
We campaigned with Arcigay to fight the widespread prejudice against the LGBT community in Italy and helped them achieve their goals. They believe in a secular, democratic society where individuals liberties, human and civil rights are recognized, promoted and guaranteed without discrimination based on sexual orientation, gender identity or other personal and social condition.
Italy is considered one of the countries with the highest rate of homophobia in the E.U. and one of the sates with the most transgender suicide cases in the world. We collaborate with Arcigay to fight the widespread prejudice against the LGBT community. The first aim is to urge the most important decision-makers, the parliamentarians, to make a new law regarding hate speech. We are demanding more serious penal consequences for homophobic statements and opposition towards the irresponsible ways of Italian media, especially the television that constantly promotes homophobia by adopting insulting gay stereotypes.
For this campaign, we produced an animated video using graphically the homophobic speeches of politicians and we raised a red flag to show how their hateful discourses can drive LGBT people to commit suicide. This video has been watched 17.000 times on YouTube.
We also started up a petition and we made an significant call for the parliament: ‘Do something REAL against homophobia and transphobia, without ifs or buts!’ We reached 56.167 signatures.
Important mainstream media channels published coverages about the campaign, such as Corriere Della Sera, Huffington Post, Repubblica.
It’s your bank. It’s your money.
To alert the European public about the controversial activities of the European Bank of Reconstruction and Development and the hazard of the extension of its mandate to North Africa following the Arab Spring.
The main goal of Bankwatch is to call for public money to be spent on / invested in sustainable, climate-friendly development that is not driven by economic growth per se but by benefits to society and the environment.
CEE Bankwatch is an advocacy and campaign network that works across the central and eastern European region to monitor the activities of international financial institutions.
Libera and Gruppo Abele –
Restarting the future
“Restarting the future” is an advocacy campaign developed in partnership with Libera, the most important Italian anti-mafia NGO. The project is aimed at creating public awareness on the subject of corruption and advocating to strengthen the law against corruption by reforming the Penal Code.
The video teaser of the campaign sums up the goal of “Restarting the future” and makes a strong call to sign the petition.
The architecture of the user experience is created to give the strongest possible visibility to the signup form. We need action from Italian citizens and we are not shy to ask it.
It is not easy to score 100.000 signatures in an online petition, so let’s celebrate! And by the way: this is just the beginning.
Corriere della sera, the most important Italian newspaper, wrote an impressive editorial about Restarting the future. Yes, we have been on the news many times before. No, we had never reached the first page before. That was a great day!
Scoring 300.000 signatures are even more challenging so we need to celebrate more. Here is an amateur video that grabbed the authenticity of the moment and the happiness of those who saw their wish for change becoming reality.
A new video for a new campaign spin off: bringing transparency in the health sector.
After having reached 500.000 signatures, we created a landing page to celebrate our goal: entering the page you can add your name to see how many people with the same name have signed the petition.
800.000 is a big number and we were really excited.
Do you know how many signatures are 800.000?
We don’t know either, so we decided to find it out.
It seems that they are a lot (going and coming to the moon, huh?), but the finish line is still far: let’s do better!
We want to fight the corruption in Italy and we are still not enough.
The long-awaited goal! Now we are a 1 million community!
Are we stopping now?
Not at all!
New goals are coming: together we can really make the difference!
This is our national campaign (we were on Corriere della Sera and Repubblica) to celebrate the event!
Do you wanna share one of our petition or just sign in with a social network? Yes you can!
Every petition on the website can be signed, not only by email, but also with Facebook and Twitter, and, on these social networks, you can share your signature and invite your friends.
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