Topic: brand identity
Compagnia di San Paolo Foundation –
Riconnessioni: a school for the future
Riconnessioni is a project that wants to bring systemic change to primary and lower secondary schools.
All the pieces perfectly fit together: new brand identity for the project, an elaborate website for multiple audiences (teachers, parents, stakeholders, and the general public), an animated promotional video and a communication plan supported by print and digital assets.
An impactful and communicative logo able to show the three faces of the project: digital, education, community.
We worked on the typography to emphasize the concepts of connection and collaboration, which are recalled by the network of coloured segments connecting the dots within the title. The graphic treatment allows for several declinations of the logotype itself and graphic paths (icons, texture), while the ratio behind the segments ensures homogeneity and consistency. The result is immediate, simple, readable, recognizable and extremely flexible.
A website for many audiences.
Riconnessioni is made by and for teachers, headmasters, parents, kids, institutional stakeholders, and a number of professionals from different areas of expertise. All these segments need to easily find the right contents on the website, navigate through the pages, interact with articles and be able to retrieve useful information in a few clicks.
The story of Viola looking for her future.
We produced a 2D animated video addressed to all the target audiences involved in the project. The smooth and emotional characters animation helps to explain complex technical and pedagogical issues, by telling the story of Viola, a little girl who is looking forward to discovering her exciting professional future!
Engaging the community
From smiling to discussing, from liking to resharing.
After a careful analysis of the different target segments we wanted to reach through social media, we created an animated video and 3 series of cards in which catchy graphics and fun copywriting engage the audience on different levels.
A fresh way to explain the project and invite people to become part of the community!