Topic: Enviroment
Greenpeace Nordic –
It’s not me, it’s you
We worked with Greenpeace Nordic, campaigning together to put pressure on local consumer brand, Cloetta, who had documented links to rainforest deforestation. We wanted them to clean up their palm oil supply chain. The company was unwilling to communicate on the matter, so we needed to take more severe action.
The goal was to create a website where we spoof brand a famous chocolate company. We use brandjacking and humour to engage people, to expose this irresponsible act of the company and how it affects the environment. The idea was to use a mock relationship test to show that the relation between the company and the consumer is deteriorating because the company hasn’t been truthful about its activities.
User engagement
When the consumer finds out the facts, after taking the test, he/she email the company to ask it to change it’s ways, in order to save their relationship. We did this keeping a light and relaxed attitude, making the customer say to their favourite product of our target brand: “I love you but we need to take a break until you change your ways”.
Facebook and mobile apps
After taking action the user is asked to share the breakup letter on Facebook and donate money to help preserve the rainforest and its wildlife. The breakup letter was fun, and little mysterious to raise curiosity and provoke further interest in the subject.
We also developed a mobile application. The aim was to reach people that liked the relationship test and the brand jacking, people with strong connection to the brand, and people already engaged in the issue of rainforest destruction so they can take further action and share this cause.
Results
More than 15.000 Facebook shares within the first 24 hours of the campaign launch. Almost 9.000 emails have now been sent to our target Cloetta, which is a lot considering the small population of Sweden, we got a good spin-off effect in the media.
WWF –
Wellspent
With €350 billion for the period 2007-2013, the EU’s Cohesion Policy is a formidable investment tool for promoting regional development across the 27 Member States. While the EU is misguided in many of the projects it supports, through investments promoting fossil fuels, carbon-intensive projects or the destruction of nature, sometimes it does get it right.
For the 2014-2020 period, a budget of over a trillion euro is under negotiation, a third of which should be invested in regional policy. This map offers excellent examples from across the EU of projects that must become the benchmark for future Cohesion Policy.
Website
The website displays some of the best-practice Cohesion Policy investments in infrastructure projects that have been realized recently. They all have been tailored towards social and environmental ends in order to ensure direct benefits for the designated region or community.
Data Visualisation
Latte Creative produced a rich infographic with details of the main European projects in ten areas.
Friends of the Earth Europe –
Don’t cook the planet, president Barroso!
We helped Friends of the Earth Europe in their action for one of the most urgent environmental issues.
We created campaign posters meant to put international pressure on The European Commission and urge them to adopt three vital binding targets for 2030: emissions reductions, energy savings and renewable energy.
Adverts
We produce support material for the campaign with the aim of pressuring the U.E. Commission’s President José Manuel Barroso to move forward the Fuel Quality Directive to the inter-service consultation and to put his weight behind it so that it reaches the Council and Parliament without delay, to protect our climate and keep the dirty fuels out of Europe. On this project, we have collaborated with the very talented designer Andrea Molinatti.
When all other approaches have failed, the FoEE has turned to target Barroso publicly and directly in order to truly engage him and the public in this matter.
In the first poster, Barroso gazes with confidence as he is ‘playing’ a winning hand against dirty oil. The cards are Directive, Quality and Fuel, the green leaf symbol being the common denominator of the winning hand. For the second poster Barroso is depicted as a chef, “cooking the planet”, a recipe for climate disaster, suggesting him to “choose a better recipe”.
The adverts were published on the last page of the European Voice, posted all around the Berlaymont building and used on postcards and placards greeting Commission workers with during a public auction.
Bankwatch –
It’s your bank. It’s your money.
To alert the European public about the controversial activities of the European Bank of Reconstruction and Development and the hazard of the extension of its mandate to North Africa following the Arab Spring.
The main goal of Bankwatch is to call for public money to be spent on / invested in sustainable, climate-friendly development that is not driven by economic growth per se but by benefits to society and the environment.
Video
CEE Bankwatch is an advocacy and campaign network that works across the central and eastern European region to monitor the activities of international financial institutions.
Greenpeace International –
The Arctic 30
19th September 2013 the crew of Greenpeace ship ‘Arctic Sunrise’ have been taken under custody by Russian authorities, right after the protest against the Gazprom oil drilling in Prirazlomnaya. 30 people on board were arrested.
Video
We released the video in 10 languages to shout out worldwide.
We created this video to let the international community know about the unfair imprisonment of #Arctic30 Greenpeace Activists in Russia and to put pressure on the Russian Government to free them. Oh, and by the way, all of the “Arctic 30” are free now.
Greenpeace Turkey –
Gerze is not afraid!
We campaigned with Greenpeace Turkey to raise awareness about coal power stations and support locals in their fight against the deadly wrong construction of a new coal station in the Black Sea region. Our motto was ‘all together it is possible’ to stop the construction.
This time we worked with Greenpeace Turkey to help them grab all people’s attention about new coal plants. Together we raised their voice, supported and stood next to Turkish people in their struggle in Gerze, against the construction of a new coal power station that the well-known beer brand Efes wanted to build in this Black Sea region of Turkey.
Website
To boost the petition, collect more signatures and inform people on how the coal plant would destroy the environment in the region, we redesigned and developed the website, telling everybody: “Gerze is not afraid!”.
The whole experience was built in an illustrative manner around the struggling locals and their stories, to better support their fight for a clean land.
Results
We won!
Guess what happened? We collected around 150.000 signature through the website, against the coal power station and we won: the construction plans of Efes Company in Gerze have been stopped by the Turkish Ministry of Environment and Urban Planning.
WWF –
One Planet
“There is only one Earth. Rethink what we are doing to our planet.” We produced a video for the launching of WWF’s Living Planet Report 2012.
Video
The visuals for the One Planet film were created by researching the NASA and ESA archives for photographs where mankind’s impact was clearly visible from space. These included deforestation and forest fires, water usage, agriculture, smog, coastal pollution and the impacts of climate change on glaciers and polar ice. The images were then “nudged” into human footprint shapes digitally, with care taken not to exaggerate the impacts but to emphasize their human origin.
The images were then layered and animated to give the impression they were being observed the through windows of the International Space Station or other orbiting craft. A shallow depth-of-field both focuses the viewer’s attention on the details and gives the feeling of miniature photography, so we get the impression this is a small planet, on which we should “tread” lightly.
We created this video with Daniel Bird and Jaroslav Mrázek.