Topic: health
Greenpeace –
I know who grew it
I know who grew it is a project realized for Greenpeace to promote a new and better relationship with food. The industrial economy is destroying the natural resources and wildlife, affecting human health, poisoning our food, water and soil and impoverishing farmers. It is also narrowing down our food diversity.
Blog and pledges
The principal aim of this project is to inform and invite people to take actions that can improve their relationship with food.
That’s why we created two sections:
A blog, where users can find information about how the food production process is changing, what we are failing and what we can do better.
A pledge page, where everyone who wants to take a pledge about their food choice – such as buying at the bio market or reducing the food waste or making compost – can do it and share it through their own social network.
DG-SANTE –
European Innovation Partnership on Active and Healthy Ageing
For The Directorate-General for Health and Food Safety, we created a series of six infographics for both online and print publication. DG-SANTE supports a new European Innovation Partnership on Active and Healthy Ageing initiative aimed to raise awareness among stakeholders, medical professionals as well as care takers and private citizens.
Infographics
We designed six infographics to show facts and figures of the six different topics the EIP on AHA work upon, and the steps or actions that need to be taken in order to achieve a long and healthy life for yourself and for those in your personal or professional care.
The work was challenging as the subject approached by the EIP on AHA had to depict the information clearly enough for a regular person to understand and follow its content, but at the same time it had to be engaging and provide a valuable input for a professional to study the data and put it into practice.
Terre des Hommes –
Echo
We created awareness about the positive impact of the health aid project in the Ivory Coast, carried out by Terre des Hommes and the European Commission. The target audience of the campaign is the European public as well as the Ivory Coast one.
Terre Des Hommes and the European Commission started a campaign for mothers and children from the Ivory Coast. The region has been the scene of many bloody conflicts and Terre des Hommes is still trying to advocate good public health and the basic rights of children in the area. We campaigned with Terre Des Hommes to raise the voices of The Ivory Coast people.
Video
We made the video available in French and Italian. Using a young African woman’s voice, the concern became real. We came up naturally with the echography theme just by asking this natural emotional question we can all relate to: “Will you remember the moment when you will see your child for the very first time?”.
Landing page
We aimed that the users engage with the campaign directly through the page, so we guided them to share and talk about it and be truly be a part of the community. We also encouraged them to download and use the Facebook cover photo of the “Echo” campaign. We wanted all the simplified information about the campaign. The more we share, the more attention we gain.
If global –
One life stand
The International Federation for Spina Bifida and Hydrocephalus (IF) needed help to better disseminate the vital information about this otherwise possibly preventable condition. We build them a new website and the brand around it.
Web design
We developed the website using Joomla! thinking especially about people with disabilities and made it very accessible for them. Keywords, simple, clean and understandable was our goal in the design process. We supported our concept with larger than usual scale images.
Campaign
We designed an effective visual for social networks to spread around the world and save more children.
We kicked off a small campaign to create awareness on how to prevent the risk of Spina Bifida and Hydrocephalus by using folic acid before and during pregnancy.
