Greenpeace Italia —
A gift for the forest
We collaborated with Greenpeace Italia to create a campaign that highlights the link between palm oil’s destructive production processes and the endangered survival of rainforests and the animals that inhabit them.
We have taken up the graphic and linguistic elements of food industry labels to communicate the campaign message in a provocative and parodic way.
We picked a tone of voice that was both alarming and proactive, keeping the focus on donation as a tool for change.
Landing page and social assets
We have developed the concept into a series of assets for the related social media campaign, aimed at bringing potential donors’ traffic to a donation page tailor made for the occasion.