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Greenpeace Italia —

A gift for the forest

We collaborated with Greenpeace Italia to create a campaign that highlights the link between palm oil’s destructive production processes and the endangered survival of rainforests and the animals that inhabit them.

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Concept

We have taken up the graphic and linguistic elements of food industry labels to communicate the campaign message in a provocative and parodic way.

We picked a tone of voice that was both alarming and proactive, keeping the focus on donation as a tool for change.

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Landing page and social assets

We have developed the concept into a series of assets for the related social media campaign, aimed at bringing potential donors’ traffic to a donation page tailor made for the occasion.

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