‘Lets fight the climate change and hunger. Together.’
We worked with ActionAid and developed a campaign to raise awareness about climate change and the food crisis. The important aspect of the campaign was to inform and encourage the world leaders to support women farmers in poor countries.
ActionAid is one of the biggest, best-known NGOs working in the field of poverty reduction and anti-discrimination. Headquartered in Johannesburg, ActionAid works with over 25 million people in more than 40 countries.
They asked us to develop a campaign for making a call to action, aimed at world leaders during the 17th UN Climate Conference which was held in Durban, South Africa in 2011.
The objective was to support small scale farmers, especially women and to point out how the food crisis and the climate change are closely linked.
We decided to produce this video, for them to tell everyone: ‘Lets fight the climate change and hunger. Together.’ To draw the attention on the region that needs help, we chose to narrate the video with the voice of an African women her in her original and distinguished accent, because we knew that the small farmers who are now mostly women, will be the ones that will suffer greatly in the near future from climate change. The video was watched 34,546 times on YouTube.