CASE STUDY

Elephant Protection Initiative

The new website of the Elephant Protection Initiative, to secure a meaningful future for elephant populations and people across Africa.

THE CHALLENGE

We redesigned the EPI website with a fully refreshed visual identity and a new organization of contents, to facilitate the navigation and drive more users to engage with the campaign.

VISUAL IDENTITY

We completely restyled the website’s visual design, choosing a new color palette and different layouts for the pages in order to provide the organization with a stronger, more modern identity, and support the users’ experience by highlighting the most important contents and calls to action.

USER EXPERIENCE

We designed a new flowchart, and implemented specific solutions for the main interactive actions that users can take on the website: a fixed Join us button that opens a pop up form, and a filter system to navigate through many articles and easily find relevant pieces of content.