Lucha y Siesta –
Lucha to the city crowdfunding campaign
Lucha y Siesta needed to raise 360.000 euros in order to buy the building that had been hosting their activities for years.
A record crowdfunding target for a grassroots project that required an extraordinary mobilisation to be reached.
Strategy and logo
For Lucha alla città Latte developed a multitargeted digital strategy, drew a new visual identity starting from the logo and compiled an activation kit to coordinate and uniformate the initiatives of people or groups willing to support the crowdfunding.
Latte challenged italian cartoonists to draw in their own style Lucha y Siesta’s luchadora and to share it on social media. The advocacy activity started from a net of influencers from the field contacted during Lucca Comics and Games festival 2019.The mobilisation ended up involving 800 cartoonists, creating a wide media echo.