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SCOMODO MAGAZINE —

Make yourself uncomfortable

We wanted to raise young people’s urge for engaged, high quality information so that they subscribed to Scomodo magazine. Scomodo, in italian, means uncomfortable. So we provoked them to get uncomfortable in their own homes and dare to face, through reading Scomodo, the world’s most complex issues.

bubble image of a girl seated on a couch with a war background

Digital campaign

For Scomodo we drew up a multitargeted digital campaign and a Facebook and Instagram advertising strategy. We thought of social media columns aimed at strengthening community engagement. We also created a landing page specifically for the subscription campaign.

social card of scomodo campaign social card of scomodo campaign mockup of landing page and subscription form of scomodo campaign mockup of landing page and subscription form of scomodo campaign