Restarting the future –
Restarting the future Labs
Our challenge was to create an engaging video to bring young people closer to social communication and the mission of fighting corruption. How? With an innovative workshop promoted by Riparte il Futuro.
We produced a captivating video in line with our target’s imaginary and visual language.
Encourage young audiences to sign up for one or more workshops.
The emotional characters animation helps to explain complex ethical and political issues, by showing a few things people can’t deal with and finally the call to action to take part in the training.
Mixed animation techniques, motion graphics and frame by frame footage animation.
We produced the video using a mixed motion graphic and animation frame by frame technique to let the audience feel a deeper involvement and develop a stronger internal point of view. We adopted a pop and captivating colour palette in line with our target’s imaginary and visual language greandly created by the illustrator Nazario Graziano.