Ronald McDonald Foundation –
House words
Latte Creative worked on a new 5X1000 campaign for the Ronald McDonald Foundation that could contribute to an increase in preferences for the year 2022 and strengthen the Foundation’s positioning as a promoter and facilitator of Family Centered Care in Italy.
![main image of 5X1000 Campaign Ronald McDonald main image of 5X1000 Campaign Ronald McDonald](https://www.lattecreative.com/wp-content/uploads/2022/05/BubbleIMG-1.jpg)
![main image of 5X1000 Campaign Ronald McDonald main image of 5X1000 Campaign Ronald McDonald](https://www.lattecreative.com/wp-content/uploads/2022/05/BubbleIMG-1.jpg)
Concept
The Ronald Foundation guarantees to ill children being treated in hospitals far from home the closeness of their families, protecting their daily lives in a delicate moment. But what is a family’s everyday life made of? Of affection and company, of course, but also of small reproaches and rules that form a shared family lexicon, which has become the protagonist of the campaign: in extraordinary times we understand the value of the details that are preserved in the Ronald Houses and in the Family Rooms,, becoming part of the cure.
![Key visual Key visual Ronald McDonald](https://www.lattecreative.com/wp-content/uploads/2022/05/Kvisual.png)
![Key Visual Key visual Ronald McDonald](https://www.lattecreative.com/wp-content/uploads/2022/05/KVisual-scaled.jpg)
Visual representation
For the multi-subject, we chose the warmth of a photographic treatment, three shots that – in line with the headlines – show moments of family life in which children and adults interact in the tenderness of habits, moments that the donor can protect with his signature for the Ronald Foundation.
![Visual_social Visual_social Ronald McDonald mobile](https://www.lattecreative.com/wp-content/uploads/2022/05/Visual_social.png)
![Visual_social Visual_social Ronald McDonald desktop](https://www.lattecreative.com/wp-content/uploads/2022/05/Visual_social-1.png)
Adaptations
The creativity has been adapted to be disseminated on all the digital channels of the Foundation, on the kiosks of McDonald’s restaurants, and in various offline assets: postcards, magazines and badges for the volunteers and employees of the Ronald Houses and Family Rooms!
![Gadgets Gadgets Ronald McDonald mobile](https://www.lattecreative.com/wp-content/uploads/2022/05/Adattamenti-5.png)
![Gadgets Gadgets Ronald McDonald desktop](https://www.lattecreative.com/wp-content/uploads/2022/05/Adattamenti-4.png)