FLC CGIL –
Knowledge workers, builders of the future
The Federazione Lavoratori della Conoscenza CGIL (CGIL Knowledge Workers Federation) represents the union category of all school, university, research and AFAM workers. In a word, it is the union of those who work in the knowledge sectors.
![bolla1](https://www.lattecreative.com/wp-content/uploads/2024/05/bolla1.jpg)
![bolla1](https://www.lattecreative.com/wp-content/uploads/2024/05/bolla1.jpg)
The creative challenge
We worked on the creativity of the 2023/2024 membership campaign, aimed at acquiring new members and strengthening the reputation.
Concept
Knowledge workers, builders of the future.
![bolla2](https://www.lattecreative.com/wp-content/uploads/2024/05/bolla2.png)
Execution
Supporting knowledge workers means protecting our world and our future. The concept therefore starts from unquestionable statements to highlight the essentiality of culture as a collective welfare.
The campaign has been declined into a multi-subject, including one main visual and six declinations, each dedicated to a different discipline or labor sector represented by the union.
![bolla3](https://www.lattecreative.com/wp-content/uploads/2024/05/bolla3.png)
![visual mobile](https://www.lattecreative.com/wp-content/uploads/2024/05/visual-mobile.png)