Fondazione AVSI –
Remote Adoption
& 5×1000
The 2025 campaigns of the AVSI Foundation focused on promoting both its Distance Sponsorship (SAD) program and the 5×1000 initiative, enabling individuals to support educational and development projects for children, young people, and vulnerable communities in multiple ways.
The creative Challenge
The project focused on rethinking the donor journey, placing supporters at the center. It covered the full funnel, from presenting initiatives on the website to guiding users through personalized content, nurturing email flows, and promoting both Remote Adoption and 5×1000 contributions, emphasizing clarity, relevance, and building a closer, progressive relationship with each lead.
Execution
As a result, AVSI achieved more efficient campaigns and gained a strategic, operational framework that allows the team to manage digital activities autonomously, ensuring continuity, scalability, and greater impact across both programs.
