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ACTIONAID –

Rights in Stock

In Italy more than 1 million people don’t have access to fundamental rights because they cannot take out residence. With the campaign #DirittiInGiacenza, that means “Rights in Stock”, ActionAid asks to institutions to guarantee the access to fundamental rights without discrimination.

photo of girl at actionaid flashmob

Flashmob

On july 22nd Piazza Montecitorio was filled by “ boxes in stock”. Metaphorically each box represents a fundamental right which cannot be delivered to many people without residence.
These rights in stock are symbolically returned to the sender: the local and national institutions. With this flashmob ActionAid asks for concrete answers to make fundamental rights accessible to all.

mobile flashmob photos actionaid flashmob photos and mockup

Video

We created a video to report the action and to spread online the campaign and raise awareness about the topic.

Engagement: the unboxing

We engaged some influencers in order to spread the campaign on social media. We sent to them a box representing the “rights in stock” asking them to talk about the topic and the action of the organization.

instagram stories of influencers' engagement instagram stories of influencers' engagement