CASE STUDY

Save the Arctic: choose people over oil

A website to support the battle promoted by Greenpeace against the Norwegian government to stop oil drilling in the Arctic.

TOPICS

THE CHALLENGE

In 2016 the Norwegian government handed out new licenses for oil drilling in the Arctic. Greenpeace asked us to build a website where people can join the movement against Arctic oil by adding their names, pictures and statements, which will be submitted as evidence during the trial against the drilling in November 2017. Millions of people around the world want to stop the destruction of the Arctic and all the terrible consequences it has on our lives.

Online engagement

The Norwegian government has to know that thousands of people are getting involved in this battle. Such huge engagement is enhanced thanks to a step-by-step process that allows every user to: sign the petition, add their picture to an online photo wall, customize it with stickers and share it on social media, and finally publish their own witness statement on the cause. These many possibilities for a direct engagement establish a strong bond with the audience and are perfect for social media mass campaigns.

Online petition

The petition about the court case is central in this campaign, but it was also important to show the case timeline, as well as articles, storytelling content and key information on the initiative. That’s why we designed several modules and pages to fit all this different content but kept the petition form fixed in the site sidebar, so that the user is always reminded of the importance of their contribution and can take action at any time.